The Influencer

From the darkness it came crawling,
pointless, searching for its calling,
useless, without proper teacher,
stepped into light, abandoned creature.

Roamed the world in search of purpose,
Never thought that it could hurt us.
Was it intent, or was it boredom?
Something inside wanted more than
spend its life inside the mind
of wretched creature, bound to die.

It whispered softly, to be heard,
"Let's spread our message to the world.
Send a broadcast for all to hear,
telling them what we hold dear."

The creature caved, and not to mention,
it all began with good intention,
to guide the flock and to be helpful.
Soon, people came, but just a handful.

As time passed by, the flock has grown,
the creature forged its cyber throne,
upon which it sat, still wanting more.
Thin is the line, 'tween king and whore.

So at first, it sold its spine.
Upon its flesh the corps shall dine.
Its face - gone, into ads remade,
naught, but an empty husk remained.

Money came and so did fame,
it though it's won the life's great game.
Now with likes and clicks sustained,
its broadcast's message slowly changed.

Preying on minds that are weak,
exploiting the fact they are meek,
avalanche of ads and merch
and lies and bullshit to put the church
itself to shame from behind the mic,
selling soul for an almighty like.

No longer helpful, just full of mentions,
behind it now no good intentions.
Only shit and endless greed,
Corrupted content, quotas to meet
to keep the wealth and fame pouring,
creature became rather boring.

One day it noticed its flock diminished,
went on a rant, from start to finish
it blamed the cursed algorithm,
for breaking its successful rhythm.

Now bereft of its followers,
it can't imagine all the horrors
that await it back inside the darkness
from whence it came, no shame or kindness,
just hatred and confusion left,
it began to feel its own slow death.

No more "like and leave a comment",
nor "subscribe and share", the moment
is now gone, no bells to ring.
Confused and lost, the wretched thing,
no longer trending, it began to cry.
The creature knew 'twas time to die.

The fame has passed and once again,
pointless, useless in this world of men,
forsaken by its flock like cancer,
it was the end of an influencer.